Wearing sunscreen is important. That’s likely not news to you. You probably have been told at some point, "wear sunscreen everyday and don't forget to reapply every 2 hours." Applying sunscreen may feel like an annoying, tedious, or unfeasible task depending on your lifestyle. But you do it (or feel guilty for not doing it) because you know that wearing sunscreen slows down the aging process significantly, prevents sunburn and pigmentation from forming, and of course the most important but often least thought about reason, prevents skin cancer.

Some of the most common reasons for not wearing sunscreen are that it’s:

not fun to apply
takes too much time to apply
feels heavy on the skin
leaves a white cast

I understand these common complaints. Applying sunscreen can feel like an added stressor in an often already stressful and packed day. A common scenario in life is as follows:

You are running late for work. You only have time to brush your teeth super quick before running down the street to catch the train. Therefore, you have to skip the sunscreen today but will try to apply it tomorrow, promise. On top of that, dealing with rubbing it in until the white cast disappears and feeling its heaviness on the skin… no thank you. Long story short, in the moment the cons of applying sunscreen outweigh the pros.

I have heard scenarios like the one illustrated above many times from clients. In response, I have prioritized working with only the best, most effective, desirable, and easiest to apply sunscreen. The reality is, the positive effects of wearing sunscreen everyday are not only massive but also accrue over time. Some examples are:

prevention of sunburn and UV radiation which creates a
more even skin tone and
prevents age spots in the future and also leads to
healthier skin overall
etc, etc, etc… (that’s just the tip of the iceberg)

Why I think Colorescience is the best sunscreen brand on the market:

All of Their Sunscreens Protect from All of the Sun's Rays (UVA + UVB) as well as Pollution, Blue Light, and Infrared Radiation
We love when a formulation isn’t just serving one purpose, but rather is smartly formulated to achieve multiple benefits for our skin.
Cosmetically Elegant Formulas
Colorescience formulas are truly advanced. They feel lightweight on the skin, don’t leave a white cast, and simply “don’t feel like sunscreen.”
100% Mineral Formulations (Zinc Oxide & Titanium Dioxide)
I am not one to preach that mineral UV filters are superior to chemical UV filters. But this is why I do prefer them:
Chemical UV filters often burn the eyes immediately or later in the day as we perspire. This can lead one to establish a negative association with wearing sunscreen and can prevent the application of sunscreen around the eyes, which is often the first place to age.
They are preferable for sensitive skin individuals and zinc oxide is a calming ingredient for the skin.
Packaging Is Sleek, Elegant, and Easy To Travel With
Packaging is obviously not as important as the formulation of the product, but let's be honest... if the product is both externally sleek and formulated well, that’s ideal.
Extensive Clinical Trials Conducted On Each Product, FDA Approved, Meticulous Detail in Formulation, Patented Technology, need I say more?
I won’t get into the nitty gritty as to not bore you, but trust me when I say that as a partner of Colorescience, I have access to so many webinars which explain in detail the extensive clinical testing and trials each product has gone through. These trials prove the claims on each product, including the SPF value, efficacy, etc. In addition, the enthusiasm behind the formulations coming from the scientists who formulate the products, dermatologists closely associated with the brand, and the founders is remarkable. It’s impressive and transparent.
In addition, sunscreen is arguably the most important product in your skincare routine. Therefore, you need to trust the formulation 100%. For example, is it the SPF value it claims to be, is it shelf stable, etc. It’s so important. I trust Colorescience’s formulations 100%.
Patented Technology, Patent-Pending Technology, and Important Ingredients In Their Sunscreens
Below are some examples:
EnviroScreen: patented encapsulated zinc oxide and titanium dioxide technology
Mineral sunscreens work by mainly reflecting the sun's rays, however some rays do absorb into the skin. Most zinc oxides and titanium dioxides are formulated with a coating surrounding them which prevents free radicals from damaging our cells. Most of the coatings on the market however are not impermeable and have gaps, which allow free radicals to diffuse outside and into the skin.
EnviroScreen technology is a novel triple layer coating on the zinc oxide in Colorescience sunscreens which prevents free radicals from getting into our cells due to its impermeability. It also helps boost the effectiveness of antioxidants by 200-500% and protects them from degradation.
Phytomoist: Hyaluronic acid that is 4x more hydrating than standard HA that gives Colorescience sunscreens their moisturizing properties.
Vital ET: Vitamin E antioxidant technology that helps reduce redness on the skin caused from environmental, bacterial, and mechanical factors. It also helps calm skin before and after sun exposure.
Iron oxides: Used for the tints instead of dyes. Iron oxides are soothing to the skin and help protect skin from blue light.
Infragard: A combination of tara tannins (a powerful antioxidant) and organic sunflower sprouts to help protect against infrared radiation.
Lipochroman: A powerful antioxidant that helps prevent skin aging from pollution and other environmental aggressors.
Innovative

Colorescience keeps up with the latest info in the skincare world and creates cutting edge skincare technology. For example, their first moisturizer that was released recently focuses on supporting the skin's microbiome and has blue light protection. Like what?! I have never heard of a moisturizer with blue light protection and yet it contributes to aging and we’re not wearing sunscreen while laying in bed on our phones right? I digress. I will speak on that in another post.